Reverse ASIN for KDP Books – Boost Sales with the Right Keywords

If you’ve self-published a book on Amazon, you’ve probably faced the same challenge every author does: keyword research. Still, if you want your book to appear in search results when your audience is actively looking for books like yours, it’s a must. Because choosing the right keywords can mean the difference between your book being buried on page 10 of the Amazon search results or appearing in the top results.

Moreover, the right keywords can significantly increase your book’s visibility, while the wrong ones might make it almost invisible to potential readers. However, the challenge is determining which keywords will work for your book. You can conduct time-consuming research manually, or you can use the latest feature of Publisher’s Rocket: Reverse ASIN Lookup, to simplify the process.

But before we move on, let’s find out where you can use the keywords to optimize your book’s settings and description for the Amazon search results.

Why Keywords Are Important When Publishing Your Book on Amazon?

Seven Keywords in the KDP Settings

When you’re about to publish your book on Amazon and fill out the settings in KDP, you’ll need to enter seven keywords that best describe your book’s topic. These fields play a significant role in your book’s visibility, as they directly impact when your book appears in search results. Therefore, each keyword should be carefully chosen to reflect the themes, genres, and target audience of your book.

Book Title and Description

Titles of Kindle books usually consist of two parts – the main book title and a sub-title:
The main title is typically short—just two to five words. The reason – the fewer the words, the easier it is to remember and larger the type size they can be set in when creating your book cover, for example, “Book Cover Design Formula”. The subtitle can be much longer and includes phrases and keywords that your potential readers would use to find your book on Amazon. It has both – descriptive and search-ability function, for example, “Book Cover Design Formula: Complete DIY Book Cover Design Guide for Self-published and Indie Authors”. Learn how to choose a book title with these 5 tactics for bestselling non-fiction books.

Another great opportunity to use the right keywords is in your book description. When you align your keywords with what readers are searching for, you increase your book’s chances of being discovered and picked up. Your book description isn’t just about detailing the book itself; it’s your chance to highlight your unique selling points and showcase why your book is the best choice on the topic. Think of it as your sales pitch to potential readers—the final push that convinces them to buy your book.

If you need help, Kindlepreneur has created a free AI tool specifically for this purpose: to generate compelling Amazon book descriptions for both fiction and nonfiction books. Just describe your book in simple terms or paste your existing description if you already have one. The tool will do the work for you!

How to Choose the Right Keywords?

Unfortunately, it’s not always obvious which keywords will work best for both discoverability and conveying your book’s topic. Some keywords might be too competitive, while others may not have enough search volume to make a difference. Spending hours trying to figure this out on your own can be frustrating, especially if you’re not seeing results. To make the process easier, try the latest feature of Publisher’s Rocket: Reverse ASIN Lookup.

That way, instead of guessing which keywords might work for your book, you can take a look at what’s already working for successful books in your niche. This tool allows you to enter the ASIN (Amazon’s unique identifier for books) of a competitor’s book and discover the keywords they are ranking for. Therefore, you will get an insight into the keywords that are helping other books sell. With this information, you can choose the best keywords for your book, saving yourself time.

How Does Reverse ASIN for Books Work?

Now let’s get into how this process actually works in practice.

Step 1: Find Competitor Books

First, you’ll need to identify a few books that are similar to yours. Ideally, these are books that are selling well and have been around long enough to accumulate some reviews. For example, if you’ve written a book about cat training, look for other popular books in your niche.

Step 2: Grab Their ASINs

Once you’ve found a few competitor books, copy their ASINs (this is a string of letters and numbers unique to every product on Amazon). You can find this in the product details on the book’s Amazon page.

Step 3: Use Publisher Rocket’s Reverse ASIN Feature

Paste those ASINs into Publisher Rocket’s Reverse ASIN Lookup tool, and it will show you the exact keywords that book has ranked for on Amazon. Not only that, but you’ll also see data on how often those keywords are searched each month, their competitiveness, and the estimated sales of the top books ranking for those keywords. The lower the competition score, the easier it is to rank for that keyword. Now you have a list of proven, high-performing keywords—without needing to guess or do time-consuming manual research.

Why Publisher Rocket?

There are other tools out there, but Publisher Rocket is one of the best and time-proven tools for self-published authors that want to be successful on Amazon bookstore. It gives you all the data you need for a comprehensive niche research in an easy-to-understand format. It helps you also find the best categories for your book, spy on competitors and quickly generate hundreds of high-converting keywords for Amazon ads. Learn more here.