If you are an author who has published on Amazon KDP, then you know the frustration of seeing your book sales slump over time. It can be disheartening to see that your book, which was once selling well, is no longer making any money. But the good news is that you can revive your book and get it selling again. Let’s explore the steps you can take to revive a dead book on Amazon KDP!
Step 1: Determine why your book stopped selling
The first thing you need to do is figure out why your book sales have slumped. There are two possible reasons for this: either there is a problem with the book itself or it is simply not being marketed effectively.
If there is a problem with the book, you need to identify and fix it before moving on to marketing. The problems could be anything from a poor keyword, an unattractive book cover, outdated content, a bad description, no A+ content, a poor book title, or bad reviews. These issues need to be addressed first before moving on to marketing.
A good tool you can use to check if your listing has issues is BookBeam. It enables authors to quickly and easily analyze and improve the key components of their book listings, including titles, subtitles, descriptions, and keywords.
Here’s a step-by-step tutorial on how to use BookBeam:
Step 1: Sign up for an account to use BookBeam and choose one of their plans. Although a free plan is not available on BookBeam, they do provide a 14-day money-back guarantee if you’re not satisfied with their services. Plus, you can take advantage of my discount codes: use DIGGI50 for a 50% discount on the first month, or DIGGI10 for a 10% discount on the yearly plan. (Press the “Apply” button to get the discount.)
Step 2: When you have created your account, go to their Listing Optimizer tool and enter your book’s ASIN or Amazon URL. BookBeam will analyze your book’s listing and provide you with a detailed report on areas that need improvement. The report will show you the overall listing score, which includes everything from average star ratings to position in categories, and A+ content.
Step 3: Follow the recommendations based on the analysis. For example, BookBeam may suggest using more relevant keywords in your description or adding more categories to your book’s listing. The recommendations are designed to help improve your book’s visibility on Amazon and increase its chances of being discovered by potential readers.
Step 4: Once you’ve received the recommendations, it’s time to implement them into your book’s listing. This may involve updating your book’s description, revising your keywords, or changing your categories. By following the recommendations, you’ll be able to optimize your book’s listing and increase its visibility on Amazon.
Step 5: After implementing the changes, it’s important to track your progress and see how your book is performing on Amazon. You can use BookBeam to monitor your book’s performance and see how it’s ranking in various categories and search results.
BookBeam is a powerful tool that can help authors and publishers optimize their book listing on Amazon. By following the recommendations provided by the tool, you can improve your book’s visibility and increase its chances of being discovered by potential readers.
Step 2: Increase your book marketing efforts
If there are no issues with your book, then it simply means that you need to market it more effectively.
1. Develop a Book Marketing Plan
Before promoting your book, it’s essential to have a good marketing plan in place. This plan should outline your target audience, budget, marketing channels, and goals. It’s crucial to determine who your ideal readers are and where they spend their time online or offline. Decide how much money you can spend on advertising, promotions, and other marketing activities. Once you have a clear understanding of this, you can select the best marketing channels that will reach your target readers.
2. Build an Author Platform
Having an author platform is essential to establish yourself as an authority in your niche and build a loyal following. Your author platform can include your website, social media profiles, email list, and other online and offline channels. By creating valuable content and engaging with your audience, you can attract new readers and keep them interested in your work. It’s also important to optimize your author platform for search engines to increase your visibility online.
3. Leverage Book Promotion Sites
Book promotion sites can help you promote your book to a wider audience and increase its visibility. These sites typically offer book deals, promotions, and other marketing opportunities to authors. Some popular book promotion sites include BookBub, Bargain Booksy, and Freebooksy. It’s important to research and select the book promotion sites that are most relevant to your book and target audience.
4. Build Your Email List
Your email list is like having a direct line to your readers where you can share updates, sneak peeks, and exclusive offers with them. Plus, email marketing is a great way to build relationships with your readers and keep them engaged with your work. By sending personalized content to your subscribers, you can create a stronger bond and turn them into loyal fans. And when it comes to book promotions and sales, your email list can be your secret weapon to driving more sales and getting your book in front of more people. So, if you haven’t started building your email list yet, it’s definitely something to consider! Learn more in my book Email Marketing for Authors Made Simple: The 1-Page List Building Plan.
5. Get More Book Reviews
Reviews are one of the largest contributing factors to whether someone will buy your book. That’s why getting book reviews is a critical, but challenging part of a book’s marketing and sales strategy. The more good reviews you have, the more credibility you will earn and this will lead to more sales and success. If your book has many positive reviews, it’s more likely that a prospective customer will buy it. And if someone buys your book, your ranking on Amazon improves. If you only have a few reviews compared to your competitors, then people are more likely to buy their books instead of yours. Find out how to easily get more book reviews in this article 5 Easy Ways to Get More Book Reviews on Amazon.
6. Run Amazon Book Ads
Another great way to promote your book is through Amazon ads because they can help you reach more readers and boost your sales. However, it’s important to have a strong strategy in place before you start running ads. You need to know your target audience and choose the right keywords to make your ads more effective. Kindlepreneur has a great free online course on how to sell more books with Amazon ads. Watch it to learn more about creating a successful Amazon ads strategy that will help you get more sales and reach a larger audience. The course covers topics such as researching and selecting the right keywords, setting up your ad campaigns, and analyzing your ad performance.
Reviving a dead book on Amazon KDP is possible, but it requires a willingness to put in the effort. By identifying and fixing the issues with your book and improving your marketing tactics, you can get your book selling again. Remember that patience and persistence are key, so don’t give up if you don’t see results right away. Good luck!