Did you know that 53% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI? This shows how important is to create videos for social media. So, let’s look at the tools you can use for creating and sharing your video content effectively.
Check out These Tools to Create Videos for Social Media
1. Crop and Trim Your Videos
If you have recorded a video – either while having fun with your cat or during a serious business conference, you might want to adjust its size for posting on different social media. Maybe you need to make your video square for your Facebook profile or trim it to vertical (portrait mode) for your Instagram stories. In this case, Crop and Trim video app will help. It will crop your video to any social media or other custom sizes you need. Here is an equivalent app for iPhone users.
2. Edit Your Video on Smartphone
Moreover, you don’t need to send your video from smartphone to your computer to create videos for social media, because you can edit your video directly on your phone with PowerDirector Video Editor App. It provides powerful multiple track timeline video editing with free video effects, slow motion, reverse video, background editing, and many other features. Edit your video and share it on social media straight away. Similar apps for iPhone users are Kinemaster and Quik.
3. Distribute Your Video Across Your Social Media Profiles
Once you have created your video, you will need to distribute it across your social media profiles. You can do it manually and upload your video to each channel separately or upload your video to multiple channels (YouTube, Vimeo, Facebook, and others) at once with a cool app Vid Octopus.
4. Produce a Cool Intro Video
Do you have a YouTube channel? Then most probably you need a cool intro video for it. Don’t be afraid. You don’t need to be a professional video editor to create one. Use the Adobe Spark free app. It offers great variety of themes, visual effects and music to create your YouTube intro or simple and short social media video posts.
5. Create an Eye-catching Thumbnail
When your video and its intro are ready, you will need an eye-catching thumbnail. No, you don’t need to hire a designer to make one. Use a free app, Thumbnail Maker for YouTube videos Or, enjoy the cool features of Canva, Adobe Spark or FotoJet.
6. Add a Professionally Looking Outro
The last step is adding a professionally looking outro to your video. It will help direct your audience to your other YouTube videos. Now, online tools like Outro Maker and Tube Arsenal may be handy. Although they are not free, the prices are small enough for the quality.
7. Automate Your Video Content Creation
You can almost fully automate your video content creation with Lumen5. This tool is powered by artificial intelligence and will generate automated videos from your existing blog posts. Simply enter a link to an article or blog post and Lumen5 will automatically fetch the content and populate your storyboard. Worth a try.
8. Create Ads and Promotions
If you need a video to create ads and promotions, promote seasonal sales, and create how-to guides, try Animoto. It is an easy drag and drop video editor that will help you to create marketing videos for social media platforms. You will have an option to select one of their many templates and adapt it for your needs or start from the scratch. A ton of video templates you will find in Render Forest. There is a wide variety of promotional videos, intros and logos, slideshows and presentations, music visualizations and many other templates. Simply choose the one you like, make your edits and publish. Free to try.
9. Animate Your Video With Cartoons
To create an animated video with cartoon characters for your business presentation, tutorial or other project, use Animaker. It offers the largest collection of animated characters, infographics, BGs, icons, charts, and maps in the world. Free to try.
10. Test the Power of Artificial Intelligence
You can also test the power of artificial intelligence and try Magisto. It is a video marketing platform that is completely powered by A.I. Just upload your videos and photos, choose a soundtrack from their library and an editing style, and the tool will create a video for you. The price starts from 99$ a month.
11. Convert Your Video to Gif
If you wan to to have a video that doesn’t have to be restarted in order to watch it again, convert it to animated GIF that will repeat the scene endlessly. Then use it as your avatar, social media post or reaction. Grab your video clip from your phone, computer, a cloud storage or even by using a link from the web and use online video GIF converter IMG2GO. It will convert your video to GIF, rotate, resize, cut it or will change its speed, as well as do other functions.
12. Use Free Stock Videos
Did you know that you don’t have to record your own videos to create a presentation, slideshow or social network post? You can actually use free stock videos, edit and customize them according to your needs with free video editors. Just download the free video you like from one of the websites I have listed in this article, and then edit it, add music, texts and effects with a free video editing tool.
Let me know what tools do you use to create videos for social media? Tell about them in the comment section below.