Did you know that 53% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI? This shows how important video content is for achieving your marketing goals. So, let’s look at the tools you can use for creating and sharing your video content effectively.
- Crop and Trim Your Video
If you have recorded a video – either while having fun with your cat or during a serious business conference, you might want to adjust its size for posting on different social media. Maybe you need to make your video square for your Facebook profile or trim it to vertical (portrait mode) for your Instagram stories. In this case, Crop and Trim video app will help. It will crop your video to any social media or other custom sizes you need. Here is an equivalent app for iPhone users.
- Edit on Your Smartphone
Moreover, you don’t need to send your video from your smartphone to your computer to do editing, because you can edit it directly on your phone with PowerDirector Video Editor App. It provides powerful multiple track timeline video editing with free video effects, slow motion, background editing, and many other features. Edit your video and share it on social media straight away. Similar apps for iPhone users are Kinemaster and Quik.
- Create Intro Video
Do you have a YouTube channel? Then most probably you need a cool intro video for it. Don’t be afraid. You don’t need to be a professional video editor to create one. InVideo is a great tool for converting your content into perfect videos. Open your web browser and log in to the InVideo page, choose your preferred template or create a personalized one, customize it, and export to your preferred social media site. Similar online tools are Render Forest and Adobe Spark. They have free and paid plans. So, you can choose what works best for you.
- Design an Eye-Catching Thumbnail
When your video and its intro are ready, you will need an eye-catching thumbnail. No, you don’t need to hire a designer to make one. Use a free app, Thumbnail Maker for YouTube videos instead. Or enjoy the cool features of Adobe Spark, Canva, or FotoJet.
- Create an Outro Video
The last step is adding a professionally looking outro to your video. It will help direct your audience to your other YouTube videos. Now, online tools like Outro Maker and Tube Arsenal may be handy. Although they are not free, the prices are small enough for the quality.
- Automate Your Video Production
You can almost fully automate your video content creation with Lumen5. This tool is powered by artificial intelligence and will generate automated videos from your existing blog posts. Simply enter a link to an article or blog post and Lumen5 will automatically fetch the content and populate your storyboard. Worth a try!
- Create Videos for Social Media Posts
With features such as music visualization, GIF editor, video trimmer, and video calendar, Motionbox offers an unlimited possibility when it comes to video design. It features a huge library of templates that can be used as-is, or may serve as the foundation of your animated social media post or video. It also has a collection of fonts and multimedia files that include audio, images, and videos, most of which you may freely use for your project.
- Design Ads and Promotions
If you need a video to create ads and promotions, promote seasonal sales, and create how-to guides, try Animoto. It is an easy drag and drop video editor that will help you to create marketing videos for social media platforms and your blog. You will have an option to select one of their many templates and adapt it for your needs or start from scratch. Free for 14 days.
- Animate Your Videos
To create an animated video with cartoon characters for your business presentation, tutorial, or other projects, use Animaker. It offers the largest collection of animated characters, infographics, BGs, icons, charts, and maps in the world. Free to try.
- Test if A.I. Works for You
You can also test the power of artificial intelligence and try Magisto. It is a video marketing platform that is completely powered by A.I. Just upload your videos and photos, choose a soundtrack from their library and an editing style, and the tool will create a video for you.
- Convert to GIFs
A useful free online tool for editing videos is Ezgif. It will convert your video to GIF, rotate, resize, cut it, or will change its speed, as well as do other functions.
- Produce Looping Videos
If you create content for Instagram, you will enjoy Boomerang. It’s an app that lets you create GIF-like looping videos from a series of photos. When your video is complete, either publish it to Instagram instantly or save it to post later.
- Attract with Stop-motion Videos
Would you like to create stop-motion videos to showcase your products? Then check out Life Lapse. Take as many photos as you want, customize the size of your video, adjust the speed between images, and add royalty-free music to create on-trend social media videos for your brand.
- Use Free Stock Video Footage
Did you know that you don’t have to record your own videos to create a presentation, slideshow or social network post? You can actually use free stock videos, edit and customize them according to your needs with free video editors. Just download the free video you like from one of the websites I have listed in this article, and then edit it, add music, texts and effects with a free video editing tool.
Let me know what tools do you use to create videos for social media? Tell about them in the comment section below.