Implementing a social media marketing plan is meaningless without tracking results and evaluating performances. There are many metrics you need to track: @mentions, shares, links, and impressions, audience growth rate, post reach, likes, favorites, engagement rate, click-through rate and cost, conversation rate, and many others. Every social media profile comes with an analytic section where most of these metrics can be seen. For instance:
- Instagram offers Instagram Insights
- YouTube presents YouTube Analytics
- Twitter provides Twitter Analytics
- Pinterest offers Pinterest Analytics
- LinkedIn provides LinkedIn Analytics
- Facebook presents Page Insights, Graph search as well as Audience Insights
Nevertheless, in some cases, you need more in-depth social media performance data beyond the basic information in the analytics of social media profiles. Besides, it will be easier for you to see all the statistics of your social media profiles in one place rather than moving from one profile to another. Below are some of the best tools to assess your social media pages’ performance at a go.
This app is designed to provide in-depth insights on your social media performance. The interesting aspect about this software is that it presents all the information in one tool; hence, there is no need to move from one social media profile to another before you can get complete information about your social media pages. Also, this app can be used for free.
Just like Metricool, Cyfe can be used to track every important metric from one place. Also, with Cyfe, you can customize your dashboard as well as assemble widgets with several parameters relating to your email marketing, web performance, and of course, social media profiles. On Cyfe, you are allowed to create five widgets without charges; however, if you would like to add more, then, you will have to subscribe to one of their plans.
This tool is particularly useful for more detailed insight about Instagram profiles. With Union Metrics, you will be provided with a free report that shows the most effective time to post on your Instagram page, the best hashtags to get a high number of engagements as well as the kind of contents that work best. Moreover, you can use their Twitter Assistant to get similar insight regarding your Twitter profile performance.
This tool was created by Social Bakers so that you can check the most popular posts, the most commented uploads, best-performing color filters, the most tagged users as well as your post distribution per month.
If you would like to know your tweet indexation rate on Google search, then, this tool is your solution. All you have to do is to type in your Twitter profile username. Immediately, it will display the Tweet indexation rate as well as the Page authority of the Twitter account details provided.
This tool is designed to evaluate your Facebook profile performance. It will assess the Facebook activity, Facebook page data, engagement rate, like growth and give you their Likerank – the higher your rank, the better.
This app works by providing social media performance report, where valuable information regarding the most active users of your Facebook group can be fetched. It’s good for contacting your members and develop relationships with them, for instance, to invite them to become your brand ambassadors. Also, the tool can provide other useful analytics which can be compared with that of your competitors.
This tool is recommended to help you manage your Facebook group as it offers details regarding engagement, activity scores and shows you the most active members. Just like Facebook page insights, the tool is designed to provide information about your Facebook group performance. This tool comes at a price; the lowest being $12 per month. However, if you are really focused on developing your group, it is an excellent investment.
As of today, every brand gets a massive amount of information through their social media analytics. Hence, regardless of the tool at your disposal, endeavor to always dig deeper into your social media performance to have a more productive marketing plan in the future.
What’s your biggest challenge in choosing between social media performance analytics tools? Which one is your favorite? Let me know in the comments below!