You probably landed here because you are overwhelmed by all the social media and digital marketing possibilities, as well as all the theories on what you should be doing or the great results that can be achieved, but rarely does anyone actually tell you how to put those things into practice. You have an idea, but you don’t know how to start realizing it. For example, how to PRACTICALLY create your new logo, your website, a banner, a book cover or maybe a landing page, or whatever you can think of. What tools to use, where to find the right functions and buttons and in which order to use them? And what if you don’t have enough money to pay a professional or buy expensive software, but wish to do it yourself; although you don’t really have the necessary skills and knowledge? I know exactly what you are going through.  At times it feels like you just don’t know where to start and what to do, or where to get the money for implementing your idea. Am I right?

I have been in your place – I have started from nothing – no knowledge, no technical skills, I have spent a lot of money using wrong and expensive tools and I have learned a thing or two about what works. I have spent hours and hours trying to find the right free tools for my digital projects. I have asked myself: “What are some tools that will not only help me build websites and manage social media accounts but also help me save my time?” Time is probably one of the most valuable and limited assets we have.  Once it’s gone we can’t get it back.

I too was under the marketing theories’ overwhelming effects until I got smart about it.  I got productive and learned the right technical skills to do my job quickly and easily without spending extra money on tools.

So,  you and I have a lot in common and I am here to help you.  In fact, my blog, my online courses, books, newsletters and posts on social media are all there to help you.


I’m Anita Nipane – I’m Udemy instructor, the owner of this blog and author of several marketing books. With a Master’s in Business Administration and numerous qualifications in Marketing I have a long experience as a marketing manager and has been responsible for the branding and rebranding of several companies. And yes, a long time ago I graduated art school, too, where I learned most of the design principles that I teach in my books and online courses. In short, I’m the person that unifies marketing and graphic design.

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