It’s never been as important as it is today to engage and interact with your social media followers. Your digital presence is absolutely necessary to building a successful, recognizable brand, so you should take every opportunity to create thoughtful and gripping social media post designs. This is important as it will remind your fans or users of your product or service to click on your post and visit your website. Engaging social media posts will also optimize your various pages to gain the most amount of new followers, potentially increasing your client base and in turn, your profits!
You might find it difficult to craft that perfect post; what words should you use? What pictures will generate the most traffic? Well, this guide will give you several techniques that will help you create more engaging posts to encourage viewers to take action, resulting in more clicks and sales!
1. Textual vs Visual social media posts
When it comes to marketing, there is no right or wrong. Obviously, you know your audience better than anyone else and can appropriately direct your content to their preference! For social media, however, it is generally recommended to use visual posts wherever possible. This doesn’t necessarily mean using plain images; you can use videos, infographics or text alongside your visual content.
The reality of it is that 65% of people are visual learners, and will be more inclined to watch or view content than have to read it. Most people find that reading long online marketing content takes up unnecessary time, especially when a simple picture or a video might do the same thing!
As our brains are better equipped to process visual information, you may also find that visual content is likely to be more memorable, and is more likely to increase sales. You shouldn’t completely disregard text posts, however, as there are still some advantages over using textual information as an alternative.
2. Use High-Quality Photos for Your Social Media Posts
One thing that will really make your social media posts stand out from the crowd is the use of high-quality stock photography. Nothing says ‘professional’ like a well-lit and attractive photo, so by including great pictures in your posts, you’re more likely to reach a larger amount of people and benefit from an increased conversion rate.
Stock photos are available to purchase or view online at competitive rates, and it can be hard to pick which one suits you best. However, if you don’t want to spend money on images, there is a list of 49 free image websites just here. Browse through these websites and feel free to use their images for your social media posts design.
3. Customize Your Social Media Images
Social media post design depends heavily on edited images, whether that’s a heavily photoshopped colourscape that reflects your brand ideals, or a simple filter to bring out the best of your photo.
Good news: you don’t need expensive image editing software in order to create stunning edits.
In fact, there are plenty of online image editing tools with intuitive controls and user-friendly interfaces that will show you how you can optimize your image. You can learn about them here.
Remember: you don’t need to go overboard on your image edits. Simple designs are much more likely to catch someone’s attention!
4. Adapt the Image Size for Different Social Media
Different social media platforms will have different recommended image sizes, so you should adapt the size or resolution of your photo for each social media that you use. Usually, this is one of the most time-consuming tasks. Especially, if you need to adapt the size of your visual for several social media profiles, for example, Facebook, Instagram, Twitter etc. The more social media profiles you manage, the more time it takes.
In this case, you will be glad to find out that there is a convenient tool that can help you to deal with this task much quicker. It doesn’t matter whether you’re making a profile picture, a cover photo or a post for your timeline; you can use Canva’s premium service to quickly and easily resize your visuals according to the requirements of each social media standards. Thanks to this tool you can create your visual let’ s say for a Facebook post, then find the ‘resize’ option in the Menu tab at the top of the editor and resize it in multiple different sizes for each social media with just a few clicks. Therefore, you won’t need to create each post over and over again but only to make some small adjustments instead.
I find this tool a great time saver for creating my own social media posts. To experience how Canva can help you, feel free to visit their website.
5. Use Graphic Design Best Practices
Use graphic design techniques to give all of your posts an extra layer! We know you have a busy life and might not have time to find information on the best practices of creating engaging social media post designs, which is why we’ve made this list. These 13 professional graphic design tips will show you how to create beautiful and well-thought-out social media posts.
6. Use Call to Actions
Calling your fanbase to action is absolutely crucial, as it will help you to engage with your audience and encourage them to make a purchase. A call to action (CTA) is an effective tactic to prompt your followers to take action; CTAs usually come in the form of ‘click to buy’ or ‘try for free’ that encourage users to click on your post or link and perform the action you desire.
CTAs are incredibly useful for two reasons:
- They encourage the audience to do something that benefits your business
- They help convert your social media followers, website visitors, or readers into leads or purchases
CTAs can encourage a variety of different actions depending on your goal and content. You should be direct in all of your CTA requests and try to create some sense of urgency that will encourage the follower to take action immediately.
7. Use But Don’t Overuse Emojis!
Emojis are very common in the digital landscape and can often be a powerful marketing tool. The use of emojis is more likely to get younger readers to connect with your brand as they can relate more to the content. Emojis are also universal, meaning they don’t change throughout different languages. You can accurately convey feelings or intentions to a wide range of people by incorporating the use of emojis into your social media post designs, which in turn, will help to expand your brand awareness! Moreover, since social media posts cannot be formatted, you can use emojis and symbols to drive readers attention to different parts of your text.
Whilst emojis can be a great marketing tool, you should still be careful that you don’t ‘overdo’ it. Too many emojis will clutter your posts, making them difficult to read and actually taking away from the engagement – excessive emoji use may also make you the subject of jokes on forums such as reddit’s r/fellowkids, which could potentially harm your brand.
8. Drive Traffic to your Website
At the end of the day, you can’t sell directly through your social media. You need to drive traffic to your website, as this is where viewers will learn more about your brand, what you have to offer and ultimately, buy something. If you don’t drive traffic to your website, you are losing out on potential business. Users prefer information that is easily accessible, making them less likely to put their effort into searching for it. By providing links that divert directly to your website, you’re making it as easy as possible for potential customers to access your service before being exposed to any potential competitors.
9. Schedule your Social Media Posts
Do you schedule your posts? Or do you post as and when you feel like it, or when you have time? Scheduling your posts will save you time and resources, allowing you to be active and online when you’re not really present. It allows you to promote your content in advance; if you know you’re going to be away or without the internet, you can automatically schedule a post to avoid losing out on business. You don’t need to worry about ‘forgetting’ to make a post in the future – just schedule it as and when you need to. There are many tools that can help you to automate this process. One of my favorite tools is PromoRepublic that makes automatic social media management easy. You can use the autopilot features of PromoRepublic to build your social pages while you focus on the things that really matter!
What are you waiting for?
With these tried and tested tips that will undoubtedly give you top quality social media post designs, you’re bound to increase your likes and followers online. If you’ve found these tips to be helpful, let us know in the comments. Anything you’d like to add? Don’t be scared to reach out!
Now, what are you waiting for? Get out there and create some eye-catching and engaging posts!