You have probably heard that the number of users who use the Internet on their smart phones is rapidly increasing. For example, more than 75 % of all Americans who use the Internet (age 18+) now access digital content on both desktop and mobile devices.
Therefore, it is getting even more important to adapt your Facebook and Twitter cover photos for viewing on smart phones. Especially if your cover photo contains important marketing information, such as a call to action or a lead magnet. Without appropriate adaption, your cover photo might look as a complete mess when opened on a smart phone and you can lose some valuable leads. Here are some examples.
Unadapted Facebook Cover Photo
After several tests, I have prepared two templates that will help you avoid invisible areas when you create your Facebook (851×315 px) and Twitter (1500×500 px) cover photos.
Just open the template as overlay in PicMonkey or any other image making tool or software and stretch it out to cover all the area. Don’t put anything important in the grey areas that are marked as “Invisible”. When you have finished, simply erase the template.
See an example in this short video.
Since I used this template, my Facebook and Twitter cover photos still look OK when opened on a smart phone. You can clearly see the call to action and engage. No leads should be lost.